Executive Management

Attendo’s organisation is founded on an overall vision and strong values, but with a large degree of decentralised responsibility for retaining an entrepreneurial spirit and local anchoring.

  1. Virpi Holmqvist

    President and CEO
    Born 1970. MSc in Economics and Business Administration, Hanken School of Economics, Helsinki. Employed: 2019. Member of Executive Team: 2019. Positions and Board Directorships: Board member of Puolustuskiinteistöt Oy. Previous positions: : Managing Director, Attendo Finland, CEO Touhola Group, SVP Primary and Social Care and CFO at Pihlajalinna. Various leading positions in Attendo between the years 2008-2015. Attendo holdings: 38,442 shares and 200,000 call options.

  2. Mikael Malmgren

    Chief Financial Officer
    Born 1978. MSc from Lund University and Bond University. Employed: 2023. Member of Executive Team: 2023. Positions and Board Directorships: Board member Ejendals group AB. Previous positions: Senior Vice President McKinsey & Co, CFO Eltel, CEO Workplace Safety division BB Tools, Group Director Business Development BB Tools, Management consultant McKinsey & Co. Attendo holdings: 37,550 shares, 37,500 warrants and 200,000 call options.

  3. Eveliina Huurre

    Managing Director, Attendo Finland
    Born 1973. Master’s degree in Political Science, University of Helsinki and Bachelor’s degree in Nursing, Lahti University of Applied Sciences. Employed: 2026. Member of Executive Team: 2026. Previous positions: Segment Director elderly care Attendo Finland, Senior Vice President, Sustainability and Vice President, Inflight Experience at Finnair, Board Member of Mehiläinen Oy, Project Director, Financing of Social and Healthcare at the Finnish Innovation Fund SITRA, various positions within Attendo Finland and Director of Healthcare Services at the City of Lahti. Attendo holdings: -

  4. Malin Fredgardh Huber

    Managing Director, Attendo Scandinavia
    Born 1975. BSc., Human Resource Management (HRM), Lund University and BSc., Nursing Program (Registered nurse (RN), University of Malmö. Employed: 2003. Member of Executive Team: 2025. Previous positions: Deputy Business Area Manager Attendo Scandinavia, Segment Manager Nursing Homes Attendo Scandinavia, Regional Manager Attendo Scandinavia, Deputy Regional Manager Attendo Scandinavia, Operations Manager, Registered Nurse. Attendo holdings: 1,907 shares.

  5. Tommy Falck

    Business Development Director
    Born 1981. Master's degree in Business Management and Strategy from the University of Helsinki. Employed: 2025. Member of Executive Team: 2025. Previous positions: Business Development Director, Sokotel Oy in Helsinki. Several senior positions in strategy and business development at HKScan and Fazer, consulting roles at Deloitte and Efficio in London, as well as roles in business development and finance at Wärtsilä and Kone Elevators. Attendo holdings: -

  6. Carl Granström

    General Counsel
    Born 1977. Master of Laws, Stockholm University. Employed: 2025. Member of Executive Team: 2025. Previous positions: Vice President Legal Telia Company, Attorney/Senior Associate Advokatfirman Cederquist, Assistant Legal Advokatfirman Fylgia. Attendo holdings: 4,000 shares.

  7. Josefine Uppling

    Communications and Sustainability Director
    Born 1982. Political Science, Uppsala Universitet. Employed: 2025. Member of Executive Team: 2025. Previous positions: Vice President Communication & Sustainability and member of the Executive Team, Ratos AB (publ), Head of Group Public Affairs, Swedbank AB (Publ) Head of Group Press Office, Swedbank AB (publ) Head of Analysis and Communications, Mäklarsamfundet, Public Affairs and Corporate Communications advisor in own company. Attendo holdings: 2,050 shares.

CEO and Executive management

The CEO has general responsibility for day-to-day management of the company’s affairs in accordance with Board directives. 

Operations are divided into two Business Areas, managed by a Business Area Director. The division of responsibility is based on geographical regions. Both Business Area Directors report to the CEO. 

In addition, there are four Group functions: Finance, Business Development and M&A, Communications and Sustainability and Legal affairs, which all report directly to the CEO.

Executive management meets regularly and addresses the company’s financial and non-financial performance, position and development,  strategy and business plans as well as the Group’s organisational issues.

Business areas

The Business Area Directors are responsible for monitoring operations and the financial and non-financial performance in their Business Area. Reporting is made monthly to the CEO and the Group functions. The nature of care services and customers is similar across the Group.

Operations are divided into Business area primarily to create local ownership and to address and meet local conditions and requirements regarding the delivery of the services.

Local units are supported by a number of service functions at business area level, such as Sales and Marketing, Operational Development, Establishment and Property Development, Quality and HR.

Attendo's group functions

The Group functions are responsible for all Group-wide matters within Attendo, such as issuing policies, procedures, and processes. The Group functions are also responsible for supporting the CEO and Executive Management with expertise in their respective fields. These include business development, financing and insurance, accounting, reporting and internal control, legal matters, sustainability and risk management as well as communications.