Executive Management
Operations are divided into two Business Areas, managed by a Business Area Director. The division of responsibility is based on geographical regions. Both Business Area Directors report to the CEO. In addition, there are four Group functions: Finance, Business Development, Communications and IR and Legal and Sustainability, which all report directly to the CEO.
Members
CEO and President
Martin Tivéus
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Born: 1970
Education: BSc, Stockholm University
Employed: 2018
Member of Executive Team: 2018
Positions and Board Directorships: Board member SATS ASA and NOBA Bank Group.
Previous positions: CEO and president at Avanza, Chief Commercial Officer
Nordics at Klarna and CEO at Evidensia and Glocalnet.
Attendo holdings:
Shares 150,000
Warrants 853,730
Managing Director, Attendo Scandinavia
Malin Fredgard Huber
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Born: 1975
Malin has almost 20 years of experience from senior positions in Attendo, the last few years as responsible manager of Attendo's nursing homes in Sweden and Denmark.
Employed: 2003
Member of Executive Team: 2025
Education: PA education, bachelor's degree, Lund. Nursing programme, Bachelor of Science, Malmö. Internal leadership development program via Attendo. Novare executive women program.
Previous positions: Segment Manager SÄBO Attendo Sweden, Deputy Business Area Manager Attendo Scandinavia, Regional Manager Attendo AB, Deputy Regional Manager Attendo AB, Operations Manager, Nurse.
Holdings in Attendo:
1,907 shares
Managing Director, Attendo Finland
Virpi Holmqvist
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Born: 1970
Education: MSc in Economics and Business Administration, Hanken School of
Economics
Employed: 2019
Member of Executive Team: 2019
Positions and Board Directorships: Member of the Board Directors of Puolustuskiinteistöt Oy.
Previous positions: CEO Touhola Group, SVP Primary and Social Care and
CFO at Pihlajalinna. Virpi worked at Attendo between the years 2008-2015.
Attendo holdings
Shares 7,800
Warrants 20.607
Chief Financial Officer
Mikael Malmgren
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Born: 1978
Education: MSc from Lund University and Bond University.
Employed: 2023
Member of Executive Team: 2023
Positions and Board Directorships: Board member Ejendals group AB
Previous positions: Senior Vice President McKinsey & Co 2021-2023, CFO Eltel 2017-2021, CEO Workplace Safety divison 2012-2016 BB Tools, Group Director Business Development BB Tools 2009-2012, Management consultant McKinsey & Co 2007–2009.
Attendo holdings:
Shares 5,766
Warrants 93,500
Communications Director
Josefine Uppling
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Born: 1982
Education: Political Science, Uppsala University
Employed: 2025
Member of Executive Team: 2025
Previous positions: Vice President & Head of Communication & Sustainability, Ratos 2021-2025, Head of Group Public Affairs, Swedbank, 2018–2021, Head of Group Press Office, Swedbank 2017–2018, Head of Analysis and Communications, Mäklarsamfundet 2015–2017.
Attendo holdings: -
Business Development and Quality Director
Eric Wåhlgren
General Counsel
Carl Granström
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Born: 1977
Education: Master of Laws, Stockholm University
Employed: 2025
Member of Executive Management: 2025
Previous positions: Vice President Legal Telia Company 2016-2025, Attorney/Senior Associate Advokatfirman Cederquist 2007-2016, Assistant Legal Advokatfirman Fylgia 2003-2006
Attendo holdings: 3.000 shares
CEO and Executive management
Attendo’s organisation is founded on a an overall vision and strong values, but with with a large degree of decentralised responsibility for retaining an entrepreneurial spirit and local anchoring. The CEO has general responsibility for day-to-day management of the company’s affairs in accordance with Board directives. Operations are divided into two Business Areas, managed by a Business Area Director. The division of responsibility is based on geographical regions. Both Business Area Directors report to the CEO. In addition, there are four Group functions: Finance, Business Development, Communications and IR and Legal and Sustainability, which all report directly to the CEO. Executive management meets regularly and addresses the company’s financial performance, financial position and development, strategc development and business plans, ESG and the group's organisational issues on an ongoing basis.
Business areas
The Business Area Directors are responsible for monitoring operations and financial performance in their Business Area. Reporting is made monthly to the CEO and the group functions (see also “Internal control over financial Reporting” on page 43. The nature of services, customers, processes, and procedures for delivering services is similar across the group. Operations
are divided into Business area primarily to create local ownership of Attendo businesses.
Local units are backed up by a number of support functions at the business area level, such as Sales and Marketing, Operational Development, Establishment and Property Development, Quality and HR.
Attendo's group functions
The group functions are responsible for all group-wide matters within Attendo, such as issuing policies, procedures, and processes. The group functions are also responsible for supporting the CEO and Executive Management with expertise in their respective fields. These include business development, financing and insurance, accounting, reporting and internal control, legal matters, sustainabilty and risk managementas well as communications and investor relations.