Vision, mission and values


Attendo’s vision is to provide better care to more people. The vision points out the overall direction for our business, but also for the value we create for our stakeholders and for society as a whole. It embodies the dual ambition that has been at the heart of our company since it was founded 40 years ago – to continuously improve the care we provide and to spread it so that it benefits more people.

To move towards this vision in our daily care work, we have been working for over 20 years with a concrete and clear mission – to empower the individual. Based on the unique needs and wishes of each individual, we want to see, support and strengthen each person to live an independent and meaningful life. Our mission is based on our conviction that every person wants to continue to be who they are and decide on their own life – regardless of their care needs.

Good care starts with every encounter and every action taken by our employees. That is why we work value-driven so that our three values – care, commitment and competence – permeate everything we do. Attendo’s values work is kept alive through recurring activities in our units. The values thus also become a central part of how we treat our stakeholders and how we perform our services.


Long-term objectives that are measured
and monitored

To get closer to our vision, Attendo is working to achieve three long-term goals. The goals describe a desirable long-term position and are linked to key focus areas for how we develop our operations in the short to medium term, as well as to a number of measurable key figures that are reported regularly in quarterly reports and annual reports (see page 18).

Attendo's long-term goals

To be the preferred choice for customers and relatives, employees and payors

By being the preferred choice for customers and relatives, employees and payors, we ensure that we run a valued business that gains the trust of more people and attracts the best people. This requires us to develop close partnerships with customers and their families, to support our employees and to be at the forefront of developments in terms of quality, ways-of-working and tools, as well as access to care in the markets in which we operate.


Being a natural and fundamental part of society

A well-functioning welfare society is based on people with needs being able to trust that they will receive help and support if for some reason they cannot manage on their own. Attendo strives for a close partnership with public providers, where we anticipate, identify and respond to changing needs. We want to lead the development of care towards the future, with new effective ways of working and employees who have the right tools and the right skills for the task. We want to be seen as an essential and integral part of society.

Achieving sustainable and profitable growth

A sound and stable economy is a prerequisite for a care operation that can take long-term responsibility. It provides the conditions not only for running day-to day operations in a sustainable way, but also for making the necessary investments in quality, new technology and new capacity. With stable surpluses, it is also possible to provide returns to Attendo’s shareholders.

Sustainability report 2024

Attendo’s business strategy and long-term goals are the basis for how Attendo works with social and environmental impact, as well as with the responsibility that comes with being a large company.

Our work to achieve the goals of being the preferred choice for customers and relatives, employees and payors, and to be a natural and fundamental part of society, reflects our social impact and our contribution to positive development. This is also Attendo’s most important focus. How we work with sustainability is described in the Board of Director’s Report on pages 34–69.

Read the report

Code of conduct

Code of conduct

Attendo’s Code of Conduct is based on our core values and our promises to customers and relatives, to our colleagues and to the society.

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