A new experience of care

In the 1980s, care was often standardized with focus on operational routines. Older people with care needs were passive recipients, and had no real influence over their daily lives. Meals were served at fixed times, activities were rare, and customers virtually had no say in who came to their home to provide support.

Today, we place the customer at the center of care. Each individual's needs, preferences, and lifestyle form the foundation for all care efforts. Care is personalized, with designated care contacts, individual care plans, and homes offering various lifestyle concepts. Older people are no longer seen merely as care recipients – they take the leading role in their own care. It’s not just about receiving the help and support you need, but about feeling at home and continuing to live a fulfilling life on your own terms.

Relatives have always played a significant role in ensuring their loved ones receive the care they need. But for a long time, contact with care providers was limited, and there were no clear structures for follow-up or dialogue. This often led to feelings of worry and dissatisfaction.

Today, the role of relatives has evolved. At Attendo, relatives are valued partners in care and are actively involved through introductory meetings, designated care contacts, and digital tools that enable dialogue and provide insight into daily life.

Technology has opened up new possibilities – from app-based communication to the ability to follow activities and care efforts in real time.

But most importantly: the peace of mind for relatives has grown, thanks to better technical solutions and a structured focus on quality of life, respectful interactions, and ongoing dialogue.

Care and nursing professions were long undervalued, with limited opportunities for development and a weak connection between responsibility and influence. Care work was rarely seen as a lifelong career choice, and the work environment was often marked by stress and high rates of sick leave.

There is no doubt that traces of the past remain. But new professional roles in care are emerging and developing quickly. At Attendo, skilled employees are now seen as the key to creating a meaningful everyday life for each individual. Training, supervision, and clear career paths are offered. At more and more workplaces, employees are given personal responsibility and are actively involved in the development of the service.

Welfare technology and digital tools help streamline daily tasks – freeing up more time for human connection and compassionate care.

For a growing number of employees, care is a career choice to be proud of. And it’s the compassion, dedication, and unique skills of our employees that carry both Attendo and the care sector forward.