Challenges for the next 40 years

Care is facing transformative changes. Attendo has long experience in collaborating with local authorities to solve complex societal challenges. Below are some key areas where new innovative approaches and digital adaptations will be needed to enhance the quality and efficiency of care in the coming decades.

Demographic shift – more people with greater needs

The proportion of older people in the population is increasing significantly. More people are living longer – often with multiple chronic conditions and a greater need for comprehensive support. This creates a demand not only for more care and nursing home places, but also for care that is personalized, coordinated, and treats every individual with dignity.

Challenge: How can we meet growing care needs with limited resources – without compromising on quality?

Attendo’s solution: We collaborate with investors and property developers to build modern, purpose-built facilities that meet both customer preferences and regulatory requirements. By anticipating where needs will arise, we offer tailored solutions that help allocate resources where they are most needed.

Financing care – making resources count where they matter most

With an aging population, increasing care needs, and rising expectations, municipal finances are under growing pressure. At the same time, every care effort must maintain high quality and be sustainable – both for the individual and for society. Meeting the demands of future care requires innovation, clear priorities, and smart use of resources.

Challenge: How do we fund quality care for more people – without compromising the time for human encounters?

Attendo’s solution: We develop and add new capacity in collaboration with local authorities and private investors – faster and at a lower cost than public providers. We also create tailored concepts that deliver higher quality and greater cost-efficiency.

Rising expectations – more choice, participation, and transparency

Today’s – and tomorrow’s – customers are more informed and have higher expectations. It’s not just about receiving the right help, but about being heard, having influence, and living a life that feels meaningful.

Challenge: How do we ensure genuine participation – even when the care needs are complex?

Attendo’s solution: We are developing new tools to strengthen person-centered care and training employees in modern, effective ways of working. By drawing on combined expertise across our various care services, we’re able to meet complex health and care needs with a holistic approach.

Workforce development – recruiting, retaining, and growing talent

Care professions are jobs of the future – but competition for skilled workers is intensifying. To attract more people, we need to create workplaces that offer meaning, growth, involvement, and good conditions. We also need to equip care professionals with better tools to make it easier to do a great job.

Challenge: How do we make care a top career choice for the next generation?

Attendo’s solution: We offer a reliable alternative for leaders and employees who want influence, personal responsibility, and the opportunity to drive development – both for themselves and for the care sector as a whole. We also develop tools that simplify daily work, frees up time for care and improve quality.

Digitalization – technology that strengthens the human encounter

Welfare technology, AI, and digital solutions will play an increasingly important role in the care of the future. But technology should never be an end in itself – it must be a tool to free up time, enhance safety, and improve quality. Technology should make care more human.

Challenge: How do we use technology in the right way – to support more human-centered care?

Attendo’s solution: By leveraging the advantages of scale, we can implement new methods and tools that boost efficiency and improve care quality. We aim to offer the best possible technological solutions for employees, customers, and relatives.